DL Interactive - Press Release, Pharmacy Times Selects...

NEW YORK -- August 1, 2000 -- DL Interactive has been selected by Pharmacy Times Magazine, a leading Pharmacy publication, to administer their "Year 2000 Pharmacists OTC Recommendation Study". This annual study measures the influence that pharmacists have in "Over-The-Counter" (OTC) patient treatment, and determines which products pharmacists recommend the most. This study helps determine the influence that pharmacists have in the OTC category, and in purchase patterns of patients.

"We're pleased that Pharmacy Times has selected us for the second year in a row to administer this study," says Daniel Latner, Founder and President of DL Interactive. "There is an enormous amount of information that has to be collected and tabulated, and it all has to be done in time to meet the magazine's deadlines. Pharmacy Times trusts us to supply the information they need, when they need it -- and our on-going relationship with them has proven that DL Interactive has the technology and experience to meet their expectations."

Survey questions have been sent via e-mail, Internet access and traditional mail to ensure a broad sampling of results from pharmacists across the country. The results of these surveys will be combined to create a clear picture of the products pharmacists are recommending for Adult Cold Tablets, Allergy Remedies, Antacids, Herbal Supplements and over 90 other categories. These results will be featured in a special supplement to the magazine's September issue.

About DL Interactive
DL Interactive is one of the leading consulting companies in New York, specializing in large-scale projects and systems integration. DL Interactive ensures the consistency, reliability and success of every project by using a combination of the best technologies available, and by making sure that all of the details at every level of the project have been properly handled.

About Pharmacy Times Magazine
Pharmacy Times is a leading monthly magazine for pharmacists featuring articles on pharmacy law, new drug treatments, product updates, news, patient counseling and continuing education. Pharmacy Times is published by Romaine Pierson Publishers, Inc. / A Medical World Communications company, and has a readership of over 100,000 subscribers.